Tips for Connecting with Local Armenians
Every country has its unique, unwritten codes and tangible social rhythms that set it apart. Armenia is no different—a land saturated with fascinating history, immersive natural landscapes, art across the gamut of styles, mediums, and centuries, unique cuisine, and fantastic wines. Yet it’s only by tapping into the social and cultural nuances that you can get the full picture.
Whether you are Armenian but don’t speak a lick, are from Los Angeles and think the transition will be a walk in Saryan Park, or you’re not Armenian but have decided to live and work from this beautiful country simply because it’s awesome, there are a few cultural particularities, delightful quirks, and perhaps even surprising customs that will make immigration to Armenia a smoother transition full of meaningful connections when kept in mind.
Understanding Armenian Social Norms
Walking down the streets in Armenia, you may notice passersby are not necessarily eager to meet the eye with a bubbly smile and a “how are ya?” to someone they don’t know. However, this coldness-at-first-sight melts away from the second you actually engage in genuine interaction. Asking for directions? Well, not only will you have them, but the neighborhood fruit vendor may just have become a buddy you say goodmorning to on your way to work.
If we had to put Armenian social norms in a nutshell, Armenians value respect, politeness, and close-knit community ties. Greetings, whether at work events or social gatherings, often involve warm handshakes or kisses on the cheek. Elders are held in high esteem; spots on the metro are opened up for women, children, and elderly. If you see someone on a regular basis, then they’re giving you a “jan” (a term of endearment) after your name.
Although this is a stereotype and you shouldn’t rely on events starting later than planned all the time, timekeeping does tend to be flexible. While punctuality is always appreciated, especially in professional settings, social gatherings might start later than scheduled. Be patient and open-minded about these nuances, as they reflect the relaxed and relational culture of Armenia.
Engaging in Local Traditions and Festivals
Armenia’s cultural calendar is filled with holidays and festivals that offer an opportunity to share in experiences with locals and form meaningful bonds. From getting drenched on “Vardavar,” the summer water festival, to wearing whimsical fairy crowns on “Tsaghkazard” (Palm Sunday), participating in these events is a great way to connect with locals.
Traditional Armenian weddings and celebrations open up another cultural layer that is both very fun—wear your dancing shoes—and a sure-fire way to bridge cultural gaps. If you’re invited to one, embrace the opportunity. Note: toast-making, and therefore drinking, are prominent elements of most gatherings, but for the most part, locals will respect your individuality if you refrain—Armenians have always taken good care of their guests.
Embracing Armenian Hospitality
From the 2nd century BCE to the mid-15th century, Armenians were at the epicenter of the Silk Road. Whether this contributed to the famous, generous hospitality of the country or it’s an innate cultural trait, Armenians deeply value the joy of welcoming an outsider and sharing a meal. Hospitality is ingrained in Armenian culture.
When you’re inevitably invited to someone’s home, you’ll likely be greeted with a lavish spread of fruits, pastries, and coffee. Refusing food or drink might be seen as awkward, so even a small taste is usually appreciated. Bringing a small gift, such as chocolates, dessert, or wine, is a thoughtful gesture that will be warmly received.
Food as a Cultural Connector
What is repatriation to Armenia without a never-ending romantic journey with Armenian food? That’s right, it doesn’t exist any other way. In Armenia, a meal is a celebration of community and life. Staples like lavash (flatbread), khorovats (barbecue), and dolma (stuffed grape leaves) are best enjoyed in the company of others. Sharing a meal is an integral part of building relationships and understanding Armenian culture.
Markets in any city are vibrant hubs where you can sample local delicacies and engage with vendors. Learning a few Armenian phrases, like “inch arje?” (how much does it cost?), “tarm e?” (is it fresh?), and “shnorhakalutsyun” (thank you) will go a long way in both getting by and building rapport.
The Role of Religion and Spirituality
Those coming to Armenia for the first time may assume that religion and spirituality play a significant role in the average Armenian’s life, as Armenia was the first nation to adopt Christianity as a state religion and the regions are dotted with fascinating monasteries. However, it’s not a frequent conversation topic unless you want it to be, and you can expect a comfortable amount of freedom to hold different beliefs and still get along well with locals.
To help make your onboarding process smoother, it’s useful to customize how openly or passionately you discuss alternative lifestyles based on who you’re with.
Most big cities—especially Yerevan—are tapestries of all kinds of people and lifestyles. You will easily run into bearers of very different values and beliefs (apart from the overwhelming majority being of the Apostolic Christian faith, there are communities of at least 19 other religions in the country).
Armenia is ready to welcome you as you are, and abundant with meaningful relationships and friends-to-be. Immigration to Armenia will be much richer and more harmonious if you put yourself out there and socialize while remaining conscious of social norms and cultural nuances.
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